Privacy Policy
Covered Ltd. ("Covered," "we," "us," or "our") respects your privacy and is committed to protecting the personal information we handle. This Privacy Policy explains what personal information we collect, how we use and protect it, and the choices you have. It applies to our website at coveredcanada.ca (the "Site") and to the services we provide to our business clients (the "Services").
We handle personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws.
If you have any questions about this policy or how we handle your information, contact us at privacy@coveredcanada.ca.
1. About us and our two roles
Covered provides tools that help independent business owners manage their online reputation, customer communications, content, and bookings.
Depending on the situation, we handle personal information in one of two roles:
- As the organization responsible for the information — for personal information about visitors to our Site and the business owners who create an account with us. We decide how and why this information is handled.
- As a service provider to our clients — for personal information about our clients' own customers that we process on our clients' behalf in order to deliver the Services (for example, booking details or review information). Our clients are responsible for that information and for obtaining any consents required from their customers. We process it only to provide the Services, under our clients' instructions and our agreement with them. If you are a customer of one of our clients and have questions about your information, please contact that business directly.
2. Personal information we collect
From visitors to our Site. When you visit coveredcanada.ca, we may automatically collect limited information such as your IP address, device and browser type, pages viewed, and how you arrived at our Site. We collect this through cookies and analytics tools (see Section 7). If you fill in a form, book a demo, or contact us, we collect the information you provide — typically your name, business name, email address, phone number, and your message.
From account holders and clients. When you sign up for or use our Services, we may collect your name, business name and details, email address, phone number, login credentials, the content of your communications with us, your preferences and settings, and billing information. Payments are processed by our third-party payment provider; we do not store full payment card numbers ourselves.
On behalf of our clients. To deliver the Services, we process information from the platforms our clients connect to their account — for example, online review platforms, booking systems, and calendar tools. This may include the names, contact details, booking or appointment details, and review content of our clients' customers. As noted above, we process this information as a service provider on our clients' behalf.
We do not knowingly collect more personal information than we need to provide our Services.
3. How we collect personal information
We collect personal information:
- Directly from you — when you contact us, fill in a form, create an account, or use our Services.
- Automatically — through cookies, analytics, and similar technologies when you use our Site (see Section 7).
- From third-party platforms — when a client connects a third-party business tool (such as a review, booking, or calendar platform) to their Covered account, we receive information from that platform in order to provide the Services. The client is responsible for ensuring it is permitted to connect that information.
4. Why we collect, use, and disclose personal information
We collect, use, and disclose personal information for purposes that a reasonable person would consider appropriate, including to:
- provide, operate, maintain, and improve our Site and Services;
- set up and manage accounts, and communicate with clients about their accounts and the Services;
- respond to enquiries, demo requests, and support requests;
- process payments and manage billing;
- send service-related messages and, where permitted, marketing communications about Covered (you can opt out at any time);
- understand how our Site is used so we can improve it;
- protect the security and integrity of our Site, Services, and business; and
- meet our legal and regulatory obligations.
We identify the purposes for which we collect personal information at or before the time of collection. If we intend to use or disclose personal information for a new purpose, we will identify that purpose and, where required, obtain your consent.
5. Consent
In most cases we collect, use, or disclose your personal information with your consent. Consent may be express (for example, when you provide information on a form) or implied (for example, when you use our Site). How we ask for consent may depend on the sensitivity of the information.
You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. To withdraw consent, contact us at privacy@coveredcanada.ca. Withdrawing consent may mean we can no longer provide certain Services to you.
You can unsubscribe from our marketing emails at any time using the unsubscribe link in those emails, or by contacting us.
6. How we share personal information
We do not sell your personal information. We share personal information only as described below:
- Service providers. We use trusted third-party service providers to help us operate, such as cloud hosting and data storage, payment processing, email delivery, website analytics, and automation and content tools. These providers may process personal information on our behalf and are permitted to use it only for the purpose of providing services to us.
- Our clients. Where we process information as a service provider, we make it available to the relevant client as part of the Services.
- Legal and safety reasons. We may disclose personal information where required or permitted by law — for example, to comply with a legal request, enforce our agreements, or protect the rights, safety, or property of Covered, our clients, or others.
- Business transfers. If Covered is involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction, subject to appropriate confidentiality protections.
We require our service providers to protect personal information with safeguards comparable to those described in this policy.
7. Cookies and analytics
Our Site uses cookies and similar technologies to function properly, remember your preferences, and understand how the Site is used.
We use Google Analytics to help us understand Site traffic and usage. Google Analytics may set cookies and collect information such as your IP address and the pages you visit. This information helps us improve our Site. You can learn about Google's practices and opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
Most browsers let you refuse or delete cookies through their settings. If you disable cookies, some parts of our Site may not work as intended.
8. International processing of personal information
Covered is based in Canada. Some of our service providers store and process personal information outside of Canada, including in the United States. When personal information is processed in another country, it is subject to the laws of that country and may be accessible to its courts, law enforcement, and national security authorities.
Wherever personal information is processed, Covered remains accountable for it and requires comparable protection through our agreements with service providers. If you have questions about our use of service providers outside Canada, contact us at privacy@coveredcanada.ca.
9. How long we keep personal information
We keep personal information only as long as necessary to fulfil the purposes for which it was collected, to provide our Services, and to meet legal, accounting, or reporting requirements. When personal information is no longer needed, we take reasonable steps to securely destroy, delete, or anonymize it.
10. How we protect personal information
We use physical, organizational, and technological safeguards appropriate to the sensitivity of the information to protect personal information against loss, theft, and unauthorized access, disclosure, copying, use, or modification. No method of transmission or storage is completely secure, but we work to protect personal information and to limit access to those who need it to do their jobs.
11. Your rights: access and correction
Subject to certain exceptions under PIPEDA, you have the right to:
- ask whether we hold personal information about you and request access to it;
- request a correction if you believe the information is inaccurate or incomplete; and
- ask how your personal information has been used and to whom it has been disclosed.
To make a request, contact us at privacy@coveredcanada.ca. We may need to verify your identity before responding. We will respond within the timeframe required by law (generally 30 days under PIPEDA). If you are a customer of one of our clients, please direct your request to that business, and we will support them as their service provider.
12. Children's privacy
Our Site and Services are intended for businesses and are not directed to children. We do not knowingly collect personal information from children. If you believe we have collected information from a child, contact us and we will take appropriate steps to delete it.
13. Third-party links
Our Site may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
14. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, where appropriate, provide additional notice. Your continued use of our Site or Services after an update means you accept the revised policy.
15. How to contact us
If you have questions, concerns, or complaints about this policy or how we handle personal information, contact:
Privacy Officer
Covered Ltd.
1 Hunter St E, Hamilton, ON L8N 3W1, Canada
Email: privacy@coveredcanada.ca
We will acknowledge and investigate any complaint. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada:
Office of the Privacy Commissioner of Canada
30 Victoria Street, Gatineau, Quebec K1A 1H3
Toll-free: 1-800-282-1376
Website: priv.gc.ca